Description
Fine unread condition light silver gray boards, blue cloth spine, and silver spine lettering contained in a fine condition non price-clipped dust jacket. Includes Author Dedication; Author's Note; Preface; Appendix; Glossary; Trademarks; and Index. Illustrated with black-and-white diagrams. Signed, inscribed, and dated (June 6, 1988) by the author with blue pen on the blank first free front endpaper. ""IBM, historically at the forefront of the computer industry, has introduced a new strategy with an almost mystical sounding goal: to create the ""common view."" On March 17th, 1987, the $50 billion computer giant announced a major change of direction - Systems Application Architecture (SAA). SAA is innovative software that will create a new application environment. Computer software written to the SAA standard for machines in one of IBM's three groups of computers will run not only on that family of IBM and IBM compatibles but on the other two families as well. Systems Application Architecture impacts big machines, mid-range, and personal computer systems. IBM: The Making of the Common View is a compelling book that tells the behind-the-scenes story of the development of the Systems Application Architecture strategy, the IBM executives who created it, the impacts it will have, and the opportunities it will present. It explores how and why IBM is using this strategy to create the common view and provides inside information about two of IBM's most precious and guarded resources - its people and its thinking."" - from the inner front jacket flap. ""IBM: THe Making of the Common View is required reading for anyone who wants to be successful in dealing with IBM. Killen's well researched story has the educational value of a Harvard Business School case-study while being entertaining at the same time."" - George Fullerton, VP, Marketing/Sales, MAD Intelligence Systems, Inc. "".Killen's book provides exceptional insight into IBM .and it is the first book about IBM's top executives working in their inner sanctums."" - Dr. Donald Hagge, Chairman and CEO, INSTOR Corp.
![[Signed] IBM: The Making of the Common View [SIGNED FIRST EDITION, FIRST PRINTING] Killen, Michael [Fine] [Hardcover]](https://r.kelkoo.com/resize.php?country=ca&merchantId=100567270&categoryId=5101&trackingId=96985762&width=auto&height=auto&image=https%3A%2F%2Fpictures.abebooks.com%2Finventory%2F31684014847.jpg&sign=wPkWmqC6E_Qv6gAwIPeJkZBWUVYRuBKRtRpFPF2CXyc-)